Available for select projects

I build Shopify and WordPress
sites that don't just look good —
they sell.

9+ years turning technical execution into business results for e-commerce founders, marketing teams, and agencies.

Connect on LinkedIn 8+ Yrs WordPress 4+ Yrs Shopify

01 · Selected Work

Six projects, six different problems

Custom Shopify themes, complex WordPress builds, and Shopify apps. From small concept stores to industrial B2B catalogs with enterprise customers.

SHOPIFY · 2025

Mosaic Tile

Custom Shopify storefront with multi-dimensional catalog filtering, trade accounts, and 180+ regions.

Liquid Shopify 2.0 Metafields Multi-currency

SHOPIFY APP · 2026

Verlezza Labs

My own Shopify app — technical SEO tools that ship to the App Store.

Shopify App Theme App Extensions OAuth Node.js

WORDPRESS · 2025

Everwhiteboards

B2B WooCommerce platform for industrial whiteboards. Custom quote system, enterprise customers.

PHP WooCommerce Custom Quote System ACF

SHOPIFY · 2025

La Nabe

Brand-led Shopify build for a Spanish concept store. Dual-axis category navigation by type and recipient.

Liquid Shopify 2.0 Custom Sections Metafields

WORDPRESS · 2024

Edukativa

WordPress + LMS platform for trading education. Multi-instructor courses, student accounts, premium tiers.

PHP WordPress LMS User Roles

WORDPRESS · 2023

South Florida Marble Corp

Complete WordPress presence for a family-run marble restoration business. Bilingual EN/ES, lead capture.

PHP WordPress Elementor Multi-language

See all projects →

02 · What I Do

Specialized work for businesses
serious about their e-commerce

Shopify Development & Custom Themes

Build conversion-driven Shopify stores from scratch — custom themes, complex catalogs, multi-currency, B2B/trade accounts, pixel-perfect Figma implementation.

WordPress & WooCommerce

Custom WordPress builds and WooCommerce stores — from LMS platforms to industrial B2B catalogs with custom quote systems. A real WordPress dev, not a plugin assembler.

Performance & Core Web Vitals

Audit, refactor, and measurable speed gains on Lighthouse and Core Web Vitals. Slow stores lose conversions — we fix that.

Code that converts.

I've spent nine years building for the web — eight in WordPress, the last four in Shopify. My focus isn't just clean code; it's the technical execution that turns visitors into buyers.

Today I lead web development at All In Advertising, run Verlezza Labs (a Shopify app studio), and take on selective freelance projects for founders who need a developer they can trust long-term.

More about me →

04 · What They Say

Trusted by clients and colleagues

"Fantastic developer to work with. Helped a lot with design implementation, content implementation, troubleshooting site functionality and full website builds and designs. Consistent work is key for the projects we work together on, very reliable to work with on deadlines and quality."

N

Nick R.

Multiple Sites SEO Maintenance

Verified

Jan 2026

"I have been lucky to find Roberto to help me with my Shopify e-commerce. He is very clear when communicating, efficient and quick and most of all, he is proactive and comes up with new ideas to help you achieve your goals. I would recommend him without hesitation."

B

Berta D.

Shopify site support