Specialized work for businesses serious about their e-commerce.

Build conversion-driven Shopify stores from scratch — custom themes, complex catalogs, multi-currency, B2B/trade accounts, and pixel-perfect Figma implementation.

I work in Liquid and Shopify 2.0 with metafields, custom sections, and the depth of platform knowledge that comes from also building apps for the App Store.

Custom WordPress sites and WooCommerce stores tailored to your business — from service businesses to LMS platforms to industrial B2B catalogs with custom quote systems.

I write actual PHP. I build proper custom post types and ACF fields. I don't assemble plugins and call it a website.

When Liquid and theme customization isn't enough, I build the Shopify functionality your store needs — custom metafield logic, API integrations, theme app extensions, and webhooks. Backed by hands-on Shopify app development experience as the creator of Verlezza Labs.

This is for stores that have outgrown what a standard theme can do.

Fix slow stores killing your conversion. Audit, refactor, image optimization, code splitting, and measurable speed improvements on Lighthouse and Core Web Vitals.

I deliver a documented before/after report so you can see exactly what changed and what it cost you before.

Move from Magento, WooCommerce, BigCommerce, Volusion, or Shift4Shop to Shopify with full SEO structure preservation — 301 redirects mapped, meta tags migrated, product data integrity verified, and zero downtime cutover.

I've worked across all six major platforms. Migrations are technical puzzles, not just data dumps.

Ongoing partnership for businesses that need a reliable developer — bug fixes, feature additions, monthly updates, security patches, and continuous improvements.

Most of my clients started with a one-off project and stayed for years. That's the model I prefer.